Press Kit

Everything you need to write about FoodKnower. If you need anything else, reach out at press@foodknower.com.

Boilerplate

FoodKnower is a mobile app that identifies food from photos and scores it on two axes: Food Integrity (how much the food has been industrially processed) and Portion Control (how much a food disrupts your natural feelings of fullness). Powered by AI and backed by nutrition science, FoodKnower gives people an instant, honest answer to the question: "Is this food actually good for me?"

No calorie counting. No complicated meal plans. Just point, snap, and know.

Key Facts

• Product: FoodKnower (Android app)
• Category: Health & Fitness / Food & Nutrition
• Founded: 2025
• Founder: Brian Lui
• Headquarters: Sydney, Australia
• Launch date: March 2026
• Price: Free with optional premium tier
• Website: foodknower.com
• Play Store: [TBC - link once published]

What Makes FoodKnower Different

• Two science-backed scores: Food Integrity and Portion Control.
• AI-powered food identification from any photo - packaged products, restaurant meals, or home-cooked dishes.
• Matches packaged foods against a database of over 3 million products (Open Food Facts).

Founder Bio

Brian Lui has always been interested in health and nutrition science. He was motivated to build FoodKnower after browsing for food health apps, and finding that none of them provided all of the necessary information in a convenient format.

Brand Assets

Download our brand assets for use in articles and media coverage. Please do not modify, recolor, or distort the logo.

• App icon: icon.png
• Brand colors:
  • Primary green: #388E3C
  • Background green light: #EDF7EE
  • Secondary orange: #FF9800
  • Text: #1A1A1A
• Full press kit (ZIP): presskit.zip

App Screenshots

High-resolution screenshots showing key FoodKnower flows for media coverage and product previews.

Contact

For press inquiries, interview requests, or additional assets:

• Press email: press@foodknower.com
• General email: contact@foodknower.com